I design the partnerships, revenue systems, and financing structures that turn creators into scalable media businesses.

For the last fifteen years I’ve worked at the intersection of creators, platforms, and capital. I design the structures that turn audience attention into durable media businesses.

That means creator partnerships, revenue systems, platform strategy, and the financing that allows creators to scale beyond ad revenue.

Most companies still treat creators as marketing. The winners treat them as distribution.

  • Structured creator financing partnerships and revenue diversification initiatives supporting YouTube-native creators across multiple platforms.

    Originated production partnerships with leading YouTube creators contributing to programming viewed by 1B+ global viewers.

    Built Snap’s Daily Trends creator program, converting real-time platform data into standardized growth and monetization playbooks for 150 priority creator accounts.

    Designed creator-led GTM strategy for Tiltify Personal, acquiring 2,000+ users in 50 days through creator distribution.

    Structured strategic partnerships with NBCUniversal, Paramount, Fox, and emerging creator platforms to test new monetization formats and distribution models.

  • The creator economy is moving from an attention market to an ownership market.

    Three structural shifts are underway.

    1. Creators are becoming media companies

    The top creators are building multi-format programming, hiring production teams, and developing repeatable content IP.

    This looks less like influencer marketing and more like the early days of cable networks.

    2. Platforms are becoming financial infrastructure

    Ad revenue alone cannot sustain the next generation of creators.

    The next wave of growth will come from creator financing, commerce, and audience-owned revenue streams.

    3. Distribution beats capital

    In traditional media, capital controlled production.

    In creator media, distribution controls everything.

    The companies that align creators, platforms, and capital will define the next generation of entertainment.

The Shift: From Marketing to Media Infrastructure

The creator economy is entering its second phase.

The first phase was attention.
The next phase is ownership.

Creators are no longer just content channels. They are the most efficient distribution networks in media. When properly structured, a creator ecosystem can outperform traditional studios, networks, and advertising.

But making that work requires more than a viral video. It requires infrastructure.

Deal structures.
Revenue systems.
Platform alignment.
Capital that understands audience businesses.

This is the layer I operate in.

The New Creator Stack

The companies that win treat creators as a full operating system for growth.

Content generates attention.
Community builds trust.
Commerce captures revenue.
Data improves the system.

When the system works, it compounds.

Content → Credibility → Community → Commerce → Data → Better Content.

Spikes are marketing.

Compounding distribution is a media business.

Principles

Creators are distribution, not inventory.
The best partnerships align incentives long-term. A creator who owns upside behaves differently than one paid for impressions.

Formats beat campaigns.
Repeatable programming creates audience habits. Campaigns disappear when the budget ends.

Revenue diversification is survival.
Advertising is volatile. Durable creator businesses combine multiple streams across platforms and direct commerce.

Distribution is the moat.
Products can be copied. Audience relationships cannot.

What I Work On

I operate across the financial and strategic infrastructure behind creator media businesses.

Creator Deal Architecture
Structuring partnerships between creators, platforms, and media companies that align incentives and unlock long-term value.

Revenue System Design
Building monetization models that extend beyond advertising into diversified creator businesses.

Platform Strategy
Helping creators and companies navigate the economics of major platforms and build distribution that compounds.

Creator Financing
Designing capital structures that allow creators to scale their media businesses without sacrificing ownership.

Where I Fit

I sit between three worlds:

Creators building audience businesses.
Platforms shaping digital media infrastructure.
Capital funding the next generation of entertainment companies.

Most people understand one of these.

My role is making them work together.